Content that Connects
Selected social media samples for United Way of Greater Atlanta and Bowling Green State University highlighting strategy, storytelling, and digital engagement in action. 
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Freddie and Frieda Falcon: JCPenney Photoshoot
This holiday-themed post features Bowling Green State University mascots in a retro 1980s JCPenney-style photoshoot inspired by classic family Christmas portraits. Leaning into nostalgia and seasonal humor helped the content perform strongly, generating high shareability and engagement among students and alumni across social media.
Click the photo above to view the post, and see it featured by Sprout Social here!
"Can you break it down for me?" TikTok Trend
July 19, 2024... a date cherished by so many. After more than 11 years, NCAA Football is back in the game. This TikTok was part of a larger campaign I led to generate excitement among BGSU sports fans and capitalize on the game’s momentum to drive audience engagement.​​​​​​​ 
Click the photo above to view the post.
ESPN "Top 10" Catch TikTok edit
A catch worthy of the spotlight. This TikTok edit showcases BGSU football player Finn Hogan’s viral catch, which earned ESPN’s Top Catch of Week 5 during the 2023 season.​​​​​ 
Click the photo above to view the post.
BGSU Social 🤝 UM Social
During an away game against the University of Michigan, I led a team of social interns, overseeing the creation of content across a variety of social platforms. This piece was one of many produced by the team under my supervision and went on to earn more than 100K views. 
Click the photo above to view the post.
BGSU School of Art earns top design honors from Graphic Design USA
I created this graphic to highlight the BGSU School of Art being named one of the top design schools in the nation for the second consecutive year. The design was intended to raise awareness and celebrate the school’s continued excellence and strong reputation in the field.​​​​​​​
Click the photo above to view the post.
BGSU, Thompson Foundation Scholarship Announcement
In 2024, BGSU announced a historic scholarship that will impact more than 6,200 students. I provided live social coverage at the event, quickly producing a recap video for TikTok and Instagram to highlight the announcement and its impact in real time. 
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BGSU Move-In: UGC
Using user-generated content submitted by students, this post captured the excitement, emotion, and anticipation surrounding the college move-in experience. By showcasing the transition through students’ own perspectives, the content highlighted the beginning of a new chapter while creating an authentic, community-driven look at life on campus. 
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